Tech mogul Elon Musk has unveiled plans to step into the gaming industry by launching a new studio under his artificial intelligence company, xAI. The announcement, shared via X (formerly Twitter), marks Musk’s latest effort to expand his influence into yet another major sector, following his ventures in space, electric vehicles, and social media.

The Tesla CEO is racing to make xAI, which launched after its competitors, the world’s most advanced AI company.

In the world of generative artificial intelligence (AI), the scrap between Elon Musk and Sam Altman is in the same league. It is both silly and captivating. Silly because they insult each other, try to discredit each other’s chatbots and fight over who meant what almost a decade ago when they co-founded OpenAI .