In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.

Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.

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Google Ads introduced a new conversion action called “conversation started,” triggered when users engage with WhatsApp message assets.

Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.

The DOJ and Google delivered closing arguments debating whether the tech giant’s adtech dominance stifles competition or drives innovation.

Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back in August and has now fully rolled out the feature to all ...

Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.

Google's roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.