A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

Check out our speculative Samsung Galaxy S25 Ultra vs. Galaxy S24 Ultra comparison to get an idea whether Samsung's next big thing is worth it or not.

Samsung is rolling out the most compelling promotions of the year for Black Friday and the Galaxy S24 Ultra is at the center of it all. On the official store, if you purchase the 512GB version of the Galaxy S24 Ultra, you will only pay the price of the 256GB model ( “double the storage on us”) and this alone saves you $120.

SAVE $350: As of Nov. 22, the Samsung Galaxy S24 Ultra (256GB) is marked down to $949.99 at Amazon for Black Friday. That’s 27% off its list price of $1,299.99.

Now is the best time to pick up one of Samsung’s ultra-premium smartphones, with the Samsung Galaxy S24 Ultra now just $949 at Amazon. That's $350 off! Or if you’d rather something flashier the Galaxy Z Fold 6 is now $1,320 — $500 off the usual price. If you’d rather have a TV, then the 48-inch S90D OLED is now under $1,000.