A century after the first Macy’s Thanksgiving Day Parade, the annual holiday tradition kicks off Thursday in New York City with new Spider-Man and Minnie Mouse balloons, zoo and pasta-themed floats, performances from Jennifer Hudson and Idina Menzel,

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,

NEW YORK, NEW YORK – NOVEMBER 28: The Minnie Mouse balloon floats during the Annual Thanksgiving Day Parade on November 28, 2024 in New York City. This is the 98th Macy’s Thanksgiving Day Parade which was first held in 1924 and only paused from 1942 to 1944 during World War II. (Photo by Kena Betancur/Getty Images)