Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel.

Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

Coined in 2023 by the Canadian writer Cory Doctorow, ‘enshittification’ has hit mainstream recognition – which says a lot about tech, the world, and, sadly, advertising.

Google could be forced to sell its market-leading browser Chrome, and possibly even Android, based on the request of the US Department of Justice and a group of states – should the remedy be adopted ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Campaigns with positive portrayals of men perform better in building long-term brand equity (37 percentile points higher) and in short-term sales likelihood (21 percentile points higher) than those ...

Given the fragmented nature of Southeast Asia’s e-commerce landscape, devising a media strategy and optimizing execution is a tough ask, but it is necessary in order to capture the attention and ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth. As inflation ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

13 November 2024 • During seasonal occasions such as Christmas, tradition and family are ensuring themes for media targeting, writes Antonia Faulkner, Head of Marketing & Analytics EMEA at Samsung Ads ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.