Campaigns with positive portrayals of men perform better in building long-term brand equity (37 percentile points higher) and in short-term sales likelihood (21 percentile points higher) than those ...

Coined in 2023 by the Canadian writer Cory Doctorow, ‘enshittification’ has hit mainstream recognition – which says a lot about tech, the world, and, sadly, advertising.

Google could be forced to sell its market-leading browser Chrome, and possibly even Android, based on the request of the US Department of Justice and a group of states – should the remedy be adopted ...

Given the fragmented nature of Southeast Asia’s e-commerce landscape, devising a media strategy and optimizing execution is a tough ask, but it is necessary in order to capture the attention and ...

Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel.

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Nana, known globally as Bodyform or Libresse, has been at the forefront of challenging period stigmas worldwide, driven by the belief that women should live fearlessly. To earn a meaningful role and ...

This case involving a new product creation talks about how: We identified a whitespace opportunity: SAUDIA Airlines is the world's leading carrier for pilgrimage travel to Saudi Arabia. Following its ...

With a 185-year brand history, Knorr is an institution when it comes to taste: with 93 per cent brand awareness, almost everyone in Germany knows the brand. Despite being a recognized brand, it has ...

Retail value sales grow by 0.3% in current terms in 2023 to USD49.0 billion. Video games software is the best-performing category in 2023, with retail value sales rising by 4% in current terms to ...

In the UK, one in four women have been raped or sexually assaulted. Society's default solution is policing and imprisonment. These are essential. But they treat the problem after damage has already ...

Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...